In the field of promotion, iBulb handles global PR and advertising campaigns to promote the use of flower bulbs, bulb flowers and bulb-in-pot. iBulb is part of Royal Anthos.

The aim of this photo series is to make the Amaryllis (Hippeastrum) more accessible to the general public. Without many extra materials, show how powerful the flower (bulb) itself is as a pot plant or cut flower.