In terms of promotion, iBulb handles global PR and advertising campaigns to promote the use of bulbs, bulbous flowers and bulb-on-pot. iBulb is part of Royal Anthos.

There are a number of key bulbous flowers that naturally bloom in summer. For me, the task was to present the lily, gladiolus and calla (Zantedeschia) in an innovative way. Extra difficult is the huge area where iBulb carries out its PR activities, trends are not the same all over the world!